In today's era of highly developed transportation, cross-border sales have become more and more common. When a brand is preparing to launch products in a country or region with a culture that is completely different from the home country, using elements related to local culture in the gift box will increase the attractiveness of the product in that region. This is not only for the success of product sales, but also to prevent the elements used by your brand from being inappropriate for the country.

Colour

Color affects the way we see the world. Colors carry unique meanings in cultures all over the world. For example, in China, red symbolizes happiness, celebration, and history, and gold symbolizes nobility and wealth. Purple symbolizes dignity and power.

The same color may carry different meanings in other countries. Because the culture of different countries will cause people to have different views on colors, it is important to understand the culture and traditions of a country before choosing the color scheme of the product packaging box.

Font

The key to the words in the box is not what you express, but how you express it. The font used on the packaging also affects the communication between the brand and the customer. The font used in the text in the box must not only reflect your brand value, but also match the local text.

Theme

Each country has different cultures and characteristics. Brands can create packaging design themes based on the culture and characteristics of the country to resonate with local customers. For example, antiquity has generally been popular in China in recent years, especially traditional festivals. Some or Japanese packaging boxes are generally characterized by light colors and cartoon characters.

Avoid using slang

Slang refers to a folk language that is informal or more life-oriented, and each country and region has different slang. When customizing the packaging box, pay attention to whether the language used can be understood and resonated locally. If your product or brand is intended for the world, you should avoid using slang in the packaging.

Although the elements of the product packaging box should have a certain degree of standardization and consistency. But when your products are going to be sold in different countries, choosing design elements that are consistent with the local culture will be more helpful to increase the brand's local visibility. Of course, some design elements related to the brand need to be retained in the packaging box to facilitate customer identification.