Step 1: Make Live Streaming App or Feature Useful
Live streaming technology allows us to see events through the eyes of the broadcaster. That offers practically full interaction online, erasing geographical boundaries. Reflect on who needs the ability and why, and how they will use it. Focus on meeting the viewers’ and broadcasters’ needs. Every aspect of the video streaming app development must further those purposes.To get more news about moonlive, you can visit official website.
Before releasing your application, test it with a sufficient number of potential users. That should give the most informative feedback on required improvements.
Step 2. Provide the Essential Features of Live Video Streaming Apps
The crucial features of a live video streaming app include:
Video Streaming and Playback Functionalities: An MVP or the first version of your mobile application may be limited to online streaming and watching videos in real time. However, most popular applications provide streaming video playback. Subsequent versions should enable the viewers to watch and maybe save the videos after the broadcast ended.
Personal Accounts: The service must be profile-oriented. Users should be able to create personal accounts, possibly with multiple user profiles, manage their data, email addresses, passwords, and payment options. Enable users to find profiles with similar interests and subscribe to broadcasters. Connecting/importing contacts from social networks and device storage should prove useful. Mechanisms for authentication and a proper set of security components are a must.
Personalized Content: Effective filters and search help deliver the right content to each user. Provide a quick location-based search for broadcasts. If applicable, users should be able to easily find the content they’ve already watched and liked, as well as recommended broadcasts.
Communication: Provide broadcasters and viewers with a way to comment. Viewers should be able to rate and/or react emotionally to live streams and saved videos. Be creative with messaging, live polling, user stats, in-app purchases, animations or other means to engage users.
Social Media Sharing: Viewers should be able to share interesting content and broadcasters with others. Integrate your app with Facebook, Instagram, and other social networks, and add one-click sharing.
Payment Methods: Live video streaming services, especially targeting different regions, should provide various payment options: credit cards, debit cards, special-use cards, and prepaid credit cards for web and mobile apps.
Step 3. Develop a Smart Monetization Strategy
Real time video streaming can drive exciting revenue opportunities. There’s evidence that brands are going to invest in live streaming advertising heavily in the coming years.
Application publishers can ride the “gravy train”, acting as intermediaries and leaving the promotion to the content generators. Still, it’s crucial to get the right balance between user experience and monetization. When selling video space to advertisers, you should consider the optimal length for an ad, skipping ads, different placement types, etc., and be creative with advertising through keyword types, A/B testing variations, and pre- and post-roll ads.
Make sure ads are in tune with your app and the audience. For example, Twitch provides a place for advertisement in each video stream. They are often used for broadcasting game tournaments. Various companies are sponsoring Twitch, but gaming hardware vendors and game publishers are really at home there. The app also offers an ad-free paid subscription.
Step 4. Ensure Proper User Experience (UX)
Pay attention to how viewers want to navigate your app’s content, from the menu structure to the stream video speed and quality. Remember that ads are an important part of the UX.
Users should be able to access the video content literally with one click on the homepage. Other useful features to consider are auto-playing on start, continuous playback, ability to restrict access to video, pause and rewind the broadcast, push alerts, picture-in-picture mode or a background mode, download capabilities, and more. Before implementing any feature, app developers should assess the future usage of the functionality vs. the cost.