One of the keys to Canada Goose's success is the brand's authenticity. "Authentic" is a word that is used a lot these days but Canada Goose can credibly say that is has stayed true to its Canada Goose Vests roots.

With the traditional pomp and circumstance of their exhibition taken away, it's the films themselves that have received the spotlight. That's what makes this city unique and why TIFF has become a global brand: It is because of its mission to celebrate stories from people all over the world, and in doing so, creating a more profound sense of community.

On her mission, Upton learned that the number of polar bears on the western shore of Hudson Bay, where Churchill is located, has declined 30 in the last thirty years, and that if the Arctic continues to warm, 2 3 of the world's polar bears could be lost over the next thirty. "What affects them, affects us all," says Upton.

This season, we've taken our best - selling Lodge Hoody and introduced it in a new matte finish. Warm and windproof but compressing to almost nothing, the Lodge Hoody is ideal for backcountry activities and lightweight packing.

To be somewhere comfortable, to have my health - these are all huge privileges. People who live and work in the coldest places on earth, like Antarctica and Northern Canada, our original market." Canada Goose's strategy also speaks to a brilliant strategy of focusing on a niche market in the beginning instead of mass appeal.

In a release, the brand describes the women behind the parka designs, saying: "The designers of Project Atigi are mothers and grandmothers, nurses and teachers, office workers and small business owners - but when they pick up a needle and thread, they become something else: designers." It goes on to explain how each of the 18 women were sent kits which includes the brand's Arctic Tech fabric, fur for trimming, and zippers and lining. They were tasked with designing a capsule collection of five gender - neutral pieces representative of their culture and artisanship.