Marketing strategies have to be unique in any organization. Wheel games in a trade show are one great idea of letting people know of your presence in the market. Consequently, the prizes won in these games have to be well thought out to ensure a smooth experience in the trade show. The end game of the prize spinning wheel game is to ensure that it drives more traffic to your booth. Here are practical tips that will help you choose prizes for your prize wheel.

Have a big Prize

A big prize will bring crowds of people to your booth. The people know that it is not guaranteed to win, but a chance to try their luck will motivate them to play. You can take advantage of this and go big on the prize to be won.

Make your big prize trendy

The big prize should be catchy and should also be something that people want to acquire. It should not be something that one can easily acquire, such as an iPhone or iPad; it should spark heavy competition amongst the people visiting your booth. It could be a drone or a high-end version of common items.

Brand giveaways with your logo

Since the trade show is a marketing opportunity, ensure that you make the most of it. A prize spinning wheel giveaway should have your brand since people will remember you when they later check on the merchandise they acquired. Everything on your stand should be a means to sell your company to the visitors. From backpacks, notebooks, pens, t-shirts, the visitors not only get what they want, but they get to take your company name with them.

Give away your products

When offering the wheel prize, you can consider giving your merchandise, if low cost. Additionally, you can offer discounts on the products offered as the prize. It will also help you monitor how interested the attendees are in winning the prizes offered.

Consider small-sized products

You have to consider two aspects of the product sizes. First, storage at a trade show comes at a premium; hence you need to consider giving away small-sized products to reduce storage space. Second, the prizes offered should be easy for the attendees to carry home. Large products would mean that you either ship to them or offer courier services, which comes at a cost to your company. Small-sized products are better and less complicated to offer.

Buyer demographics

Different demographics mean that the prizes offered will be different. Always consider the kind of people you will encounter at the trade shows. What are their levels of income? What matters to them most? Answering these questions ensures that you deliver the most appropriate prizes to them.

Trade shows are one of the best marketing strategies for any organization. It is important to take advantage and go all out to ensure that the visitors know about your business and the what you offer. Drawing traffic to your booth at a trade show is a win in itself. These tips will help you choose a wheel game prize that the attendees will love and get them talking about your brand. Ultimately, this impacts the performance metrics of your company.