As a young, black entrepreneur with few industry contacts, Timothy Armoo, 27 has more than beaten the odds to raise investment, scale and then sell his start-up.
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He grew up on a council estate in south London and puts some of his success down to a "lucky break" as a teenager.
"When I talk to my girlfriend about it," says Mr Armoo, "she goes, 'you know that you're not meant to be able do this?'"
Mr Armoo founded his social media advertising business, Fanbytes, in 2017, building it up to employ 65 people.
The London company connects social media influencers with big brands for promotion work. He has just sold the business to a larger advertising firm called Brainlabs for an eight-figure sum, he says - both companies are in private hands so the exact sum has not been disclosed.
It is still incredibly difficult for black entrepreneurs to access funding for start-ups.
Less than one per cent of venture capital investment in the UK went to black entrepreneurs between 2009 and 2019, according to a recent report by Extend Ventures - a similar figure to the United States.
And recent government statistics suggest black-owned businesses are four times more likely to have their business loan applications rejected, than white or South Asian business founders.