Although search engine optimization can be a daunting task, rest assured that its importance outweighs the efforts needed to implement relevant strategies. To start you off on your endeavors, we bring you some fascinating SEO statistics.
- 43.7% of the top-ranking pages have some reciprocal links.
- 71% of B2B marketers use content marketing to generate leads.
- 13.53% of keywords with ten searches per month or fewer consist of only one or two words.
- 68.2% of first-page YouTube results are HD videos.
- 66.31% of pages have no backlinks.
- Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails.
The Importance Of Backlinks For SEO
One of the financial benefits of backlinks is that they’re essentially free advertisements. You not only establish credibility, but you also communicate with your customers without the cost of traditional advertising when including backlinks in your strategy. Why do so many people still recommend link-building for SEO? Why invest time and money in an activity for which the outcome is not predictable, scalable, or repeatable? Claims that link building is valuable for organic SERP rankings are based on hype and may be purposely misleading. Google uses ‘backlinks’ as a reputation management tool. Since the whole point is to direct searchers towards the best possible result for their query; they won’t point them towards an unpopular website. Avoid backlink schemes that promise great results by paying for links. Instead, try to genuinely provide value to the internet and your potential customers. Doing this will improve not only your SEO but also your overall marketing efforts. A SEO Specialist can spend years learning how to analyse data in order to improve content and help businesses grow.
Improve Your Online Visibility Via Local SEO
Leading UK Consultants, including Gaz Hall who runs an SEO Consultancy in London, believe: Many consumers read website reviews when purchasing a new product or service. Potential customers may be reluctant to purchase if your service has no ratings. Local SEO is a powerful tool for obtaining positive feedback from prior consumers. Local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. People are searching not just for businesses that are selling what they’re buying, but rather businesses nearby that offer the products or services they’re looking for. People search for local firms using various search engines: Google, Bing, Yelp, Apple Maps, etc. An experienced SEO Agency Yorkshire will help you to improve your ranking on the search engine while also not exceeding your budget.
Launching Your Business Overseas Via SEO
If you’re planning on keeping your content the same across each of the languages you use on your site, then I find that a subfolder/subdirectory structure is usually the best approach. It’s a handy way to keep everything in order and comes with the added benefit that search engines tend to crawl subdirectories more often than they do subdomains. If you have a local business that you want to ramp up globally, you should consider implementing effective international SEO practices on your website I've seen websites meant to target French or German markets either written exclusively in English or, even worse, a jumbled up mess of both, with homepages in the native tongue but product pages in English. Your content needs to resonate with each audience and in every location your business is trying to reach, in both tone of voice and imagery. If you are looking for a B2B SEO Agency to help you with your Google rankings, then a simple Google search should suffice.
Start winning in organic search and turn SEO into your most efficient marketing channel. Research and planning is important, but too much analysis (and too little action) can paralyze a campaign.
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