How to Justify Direct-View LED Display Costs

It’s not easy to pitch a more expensive system when a seemingly comparable system is available at a cheaper cost. That’s the case with direct-view LED displays and video walls versus their LCD counterparts.To get more news about HD LED DISPLAY, you can visit htj-led.com official website.

To the layman, it does seem that there are few differences between LCD video walls and direct view LED video walls outside of the bezels. As the price gap increases those bezels may become easier to deal with.

However, smart decision makers know that the differences between direct view LED and LCD video walls are much more staggering than simple seams on the screen.
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Giving the decision makers a clear return on investment explanation makes them feel better about the price of a direct view LED system. Perhaps more importantly, though, it gives them the ammunition to make a case to those that need to approve the purchase internally.

Consider these topics when you’re pitching a direct view LED system:

Customization and Aesthetic
Outside of control rooms and larger boardrooms, video walls are most often used as a visual stimulant and distributor of information. Retail spaces, lobbies, digital billboard in cities and on the side of highways – this is where you’ll likely run into large-scale video walls.

They offer a variant aesthetic and tell those visiting that the space is owned by a high-tech, forward-looking company.

Walk into the lobby of a building in any major city and you expect to see a rectangular video wall. It’s becoming commonplace, and doesn’t deliver that same message of forward-thinking that it did ten years ago. Instead, it’s a standard. If your business or org wants to rise above that standard? Move on to the next iteration of the technology.

“You can do a lot of creative layouts, like columns, curves around structures, and you can even have the display wrap around a corner,” says Mark Miller, product specialist for NEC. “There’s a lot of versatility in that regard.”

Direct view LED video walls don’t have the bezels that LCD video walls have.

They’re seamless, and come across as a larger-than-life single display when looked at with non-technical eyes. Even in a standard, rectangular form there is a clear indication of a step up in technology.

The systems can be curved and cut into any shape imaginable. They can be made to fit with the architecture and enhance the aesthetic of a space. They help the customer stand out – and why does anyone need a video wall other than to stand out?