In today’s competitive business realm, surviving and growing as a business or brand is an uphill task. 

Social media allows businesses to find their target audience with precision, make them loyal fans, and sell them on demand, ethically.

This blog will show you 7 different ways companies use social media to attract customers, convert them, and build lasting relationships.

Let’s get started.

Make Personal Connections

While there are countless social media platforms people use every day, Facebook, Instagram, Pinterest, YouTube, and TikTok are the leading ones.

Every social channel has its unique set of features that can be helpful for specific types of businesses.

TikTok and YouTube are video-only social networks best suited for brands with expertise in video marketing. Instagram and Pinterest, on the other hand, are ideal for showcasing the visual aesthetics of a business and attracting people to their brand profiles. It’s a popular strategy to Real Instagram followers to build an engaging audience fast on Instagram.

Brands and businesses use Instagram and other social channels to make personal connections with their audience and make them loyal customers.

Responding to the comments on your posts, replying to messages in your inbox, and reaching out personally to customers are great ways to connect them with your brand and infuse brand loyalty. These things might seem little but they have a long-lasting impact on a business’s growth.

Grow Brand Awareness

People today buy from companies they know, like, and trust. So, social media can be used smartly to let people know that you exist and about your products and services.

Growing brand awareness is perhaps one of the top priorities for a business. Even globally operating businesses spend billions of dollars every year just to stay in the minds of their customers.

Social media is a very cost-effective and creative way to grow brand awareness for businesses. Businesses can tell people about their brand by showcasing product benefits, sharing brand origin stories, and taking them behind-the-scenes processes.

Doing consistently will make your brand a memorable name and people will most likely think of you if they need a product that you offer. Get  Instagram views to get more eyeballs and reach for your content on the app. People use the network for making buying decisions and even shop in the app itself. 

Provide Customer Service

Getting attention and inspiring purchase decisions from social users is great, but using social media to provide customer service is a next-level strategy.

This doesn’t conclude that you have to be online 24/7. But, having a permanent social media assistant can be a big move toward inspiring brand loyalty. Users on social are increasingly reaching out to brand social accounts to get their queries answered.

If you can be the brand that answers questions, respond to queries in DMs, and reach out to customers individually; you can easily beat the competition and grow as a company.

Share Useful Content

Companies and brands use social media to share valuable and useful content on their social profiles. With an attention span of a meager 8 seconds, creating meaningful social content has never been so vital before.

People simply unfollow accounts that publish promotional content only. Brands with a raving fan following follow a thoughtfully designed content strategy that educates, entertains, and engages their audience.

Users on social media are looking to get solutions for their problems. And if you can be the brand that does that, then you have got new fans for a lifetime. The most successful type of content includes how-to educational videos, product demonstrations, fun incidents, and trending themes.

Do Social Media Listening

Listening to what users say on social media about your brand or niche is a guaranteed way to attract a huge audience and inspire engagement. When users find a post or video while scrolling through their feeds, they simply think; what’s in it for me? 

Smart businesses have dedicated teams who are scanning social media platforms to come up with the questions people are asking, the problems they are facing, and the solutions they are seeking.

By answering these queries and questions through your content, you can win a lot of new customers and strengthen the relationships with the existing ones.

Share Reviews

Sharing positive customer feedback is probably one of the best things you can do as a business. This breeds trust which is vital to generating more sales and inspiring brand loyalty. Real testimonials by real users can never go wrong.

People on social media make buying decisions based on what other customers say. They rely on social reviews, mentions, and testimonials before they swipe up their credit cards.

When a customer shares positive feedback about your product or service, thank them and share the feedback with your audience. Another way to get more customer testimonials is simply reaching out and asking about their experience with your product.

Businesses also ask their existing customers to tag them while writing a positive review about them.

Run Giveaways

People love social contests and giveaways. These campaigns attract a large audience and new potential customers to a business. The best part? They are not expensive.

Some of the most popular giveaways include discount coupons, the free offering of a newly launched product, special discounts on your signature services, and family invitations for a fun experience.

Depending on the nature of your products and your audience, you can come up with a lot of creative ideas for giveaways. You need to ensure though, that you are abiding by all local laws and community guidelines.

If you are not sure what you should offer in your giveaways, have a look at other companies in your niche and find creative ideas to use the strategy for attracting new customers and growing your brand.

Final Words

With over 4.89 billion social media users worldwide, businesses can’t afford to miss this lucrative channel to find and market to their potential customers.

Social media is not merely about liking and sharing posts anymore. It’s an effective marketing tool to grow and scale businesses online.

We have covered 7 smart ways companies can utilize their social accounts to attract more customers and grow their brands.