Facebook’s new name: grandiose, banal or honest? Oct 20 (Reuters Breakingviews) - Facebook’s (FB.O) new name – to be revealed next week, according to The Verge – is best thought of as a statement of intent. Whether silly or dull, it will give a sense of how co-founder Mark Zuckerberg wants the $959 billion group and its eponymous social network to be viewed by users, investors and regulators. There are three...