It is now imperative to establish a social profile and undertake social media optimization to increase your company's presence across all sources. This will increase your company's visibility on social media platforms and redirect visitors to your website through social media profiles. Using a social media platform to advertise your business will find many users who will become your customers and benefit from your services and products. Suppose you have a huge number of users on social media. In that case, you will certainly rank higher in the search results, which will attract visitors to your website from social media and organic media.