• Advertise Holiday Let

    Are you the proud owner of a holiday let, accommodation, hotel, B&B, or self-catering accommodation? Are you struggling to attract guests and maximize your bookings? Effective advertising is the key to a successful hospitality business. In this guide, we will delve into the best strategies and practices to help you effectively advertise your holiday accommodation and boost your bookings.

    Optimize Your Online Presence

    In today's digital age, having a strong online presence is essential. Start by creating a user-friendly website that showcases your accommodation's features, amenities, and breathtaking imagery. Ensure that your website is optimized for search engines (SEO) to increase its visibility on platforms like Google. Utilize compelling content and high-quality images to entice potential guests.

    Leverage Social Media
    Social media platforms provide an excellent opportunity to connect with your target audience. Create profiles on popular platforms like Facebook, Instagram, Twitter, and LinkedIn. Regularly share engaging content, such as photos, videos, guest testimonials, and local attractions, to entice followers and encourage them to book their stay with you.

    Utilize Online Travel Agencies (OTAs)
    Partner with well-known online travel agencies like Booking.com, Airbnb, Expedia, and TripAdvisor. These platforms have a broad reach and attract travelers from all over the world. List your accommodation on multiple OTAs to increase your visibility and booking potential.

    Email Marketing
    Build an email list of previous guests and potential customers who have shown interest in your accommodation. Send out regular newsletters, special promotions, and updates to keep them engaged and informed about your offerings. Personalize your emails to make recipients feel valued and more likely to book a stay.

    Offer Special Deals and Packages
    Attract more guests by offering exclusive deals, discounts, and seasonal packages. Promote these offers on your website, social media, and through email marketing. Providing incentives like early-bird discounts, last-minute deals, or extended stays can significantly boost your bookings.

    Collaborate with Local Businesses
    Form partnerships with local businesses and attractions, such as restaurants, tour operators, or event organizers. Offer bundled packages that include stays at your accommodation along with experiences from your partners. Cross-promotion can expand your reach and appeal to a broader audience.

    Collect and Showcase Guest Reviews
    Positive reviews are incredibly influential in the hospitality industry. Encourage guests to leave reviews on your website and popular review platforms. Showcase these testimonials on your website to build trust and credibility among potential guests.

    Invest in Professional Photography and Videography
    High-quality images and videos can significantly impact a potential guest's decision to book. Invest in professional photography and videography to capture the essence and beauty of your accommodation. Showcase these visuals on your website, social media, and marketing materials.



    Effectively advertising your holiday accommodation involves a combination of an attractive online presence, strategic partnerships, compelling promotions, and excellent guest experiences. By implementing these strategies and staying committed to providing exceptional service, you'll increase your bookings and establish a thriving hospitality business. Start implementing these tips today and watch your bookings soar!

    https://www.stay4you.com/resources/advertise


    Advertise Holiday Let Are you the proud owner of a holiday let, accommodation, hotel, B&B, or self-catering accommodation? Are you struggling to attract guests and maximize your bookings? Effective advertising is the key to a successful hospitality business. In this guide, we will delve into the best strategies and practices to help you effectively advertise your holiday accommodation and boost your bookings. Optimize Your Online Presence In today's digital age, having a strong online presence is essential. Start by creating a user-friendly website that showcases your accommodation's features, amenities, and breathtaking imagery. Ensure that your website is optimized for search engines (SEO) to increase its visibility on platforms like Google. Utilize compelling content and high-quality images to entice potential guests. Leverage Social Media Social media platforms provide an excellent opportunity to connect with your target audience. Create profiles on popular platforms like Facebook, Instagram, Twitter, and LinkedIn. Regularly share engaging content, such as photos, videos, guest testimonials, and local attractions, to entice followers and encourage them to book their stay with you. Utilize Online Travel Agencies (OTAs) Partner with well-known online travel agencies like Booking.com, Airbnb, Expedia, and TripAdvisor. These platforms have a broad reach and attract travelers from all over the world. List your accommodation on multiple OTAs to increase your visibility and booking potential. Email Marketing Build an email list of previous guests and potential customers who have shown interest in your accommodation. Send out regular newsletters, special promotions, and updates to keep them engaged and informed about your offerings. Personalize your emails to make recipients feel valued and more likely to book a stay. Offer Special Deals and Packages Attract more guests by offering exclusive deals, discounts, and seasonal packages. Promote these offers on your website, social media, and through email marketing. Providing incentives like early-bird discounts, last-minute deals, or extended stays can significantly boost your bookings. Collaborate with Local Businesses Form partnerships with local businesses and attractions, such as restaurants, tour operators, or event organizers. Offer bundled packages that include stays at your accommodation along with experiences from your partners. Cross-promotion can expand your reach and appeal to a broader audience. Collect and Showcase Guest Reviews Positive reviews are incredibly influential in the hospitality industry. Encourage guests to leave reviews on your website and popular review platforms. Showcase these testimonials on your website to build trust and credibility among potential guests. Invest in Professional Photography and Videography High-quality images and videos can significantly impact a potential guest's decision to book. Invest in professional photography and videography to capture the essence and beauty of your accommodation. Showcase these visuals on your website, social media, and marketing materials. Effectively advertising your holiday accommodation involves a combination of an attractive online presence, strategic partnerships, compelling promotions, and excellent guest experiences. By implementing these strategies and staying committed to providing exceptional service, you'll increase your bookings and establish a thriving hospitality business. Start implementing these tips today and watch your bookings soar! https://www.stay4you.com/resources/advertise
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  • Advertise Accommodation

    In today's fast-paced world, advertising your holiday accommodation effectively is crucial to attracting guests and maximizing your bookings. Whether you're managing a hotel, bed and breakfast, self-catering accommodation, or any other holiday let, a well-crafted advertising strategy can make all the difference. This guide explores the best practices to successfully advertise your holiday accommodation and boost your business.

    When it comes to advertising your holiday let or accommodation, understanding your target audience is key. Identify the type of guests you want to attract - families, couples, adventurers, or business travelers. Tailor your advertising efforts to cater to their preferences and needs.

    Create an Attractive Online Presence:

    Establish a professional website showcasing your holiday accommodation. Use high-quality images, provide detailed descriptions, and highlight the unique features and amenities you offer. Ensure that your website is mobile-friendly for easy access on various devices.

    Utilize Social Media:

    Leverage social media platforms to reach a broader audience. Share engaging content, images, and videos of your accommodation. Run targeted ad campaigns to capture the attention of potential guests based on their demographics, interests, and online behavior.

    List on Online Travel Agencies:

    Utilize popular OTAs like Booking.com, Airbnb, Expedia, and TripAdvisor to reach a vast audience. These platforms have a wide user base and can significantly increase your property's visibility.

    Optimize for Search Engines:

    Incorporate relevant keywords such as "advertise holiday let" and "advertise accommodation" throughout your online content to improve your search engine rankings. This will enhance your visibility to potential guests searching for holiday accommodations.

    Leverage Email Marketing:

    Build an email list of interested guests and past visitors. Send out regular newsletters with updates, special offers, and enticing visuals to keep your audience engaged and encourage repeat bookings.

    Offer Special Deals and Packages:

    Create attractive offers, discounts, or special packages for specific seasons, events, or group bookings. Highlight these promotions in your advertising to entice potential guests.

    Encourage Guest Reviews:

    Encourage satisfied guests to leave positive reviews on review platforms. Positive reviews can significantly influence potential guests in choosing your accommodation.

    Collaborate with Local Businesses:

    Partner with local businesses like tour operators, restaurants, or attractions to offer bundled packages or exclusive deals. Cross-promote each other to expand your reach.

    Attend Travel and Tourism Events:

    Participate in travel and tourism fairs, exhibitions, or conferences. Networking with industry professionals and potential guests can open up new advertising opportunities.

    Invest in Paid Advertising:

    Consider investing in online advertising through Google Ads or social media advertising. Target specific demographics and regions to reach potential guests looking for holiday accommodation.

    In summary, effective advertising for your holiday accommodation involves creating a strong online presence, engaging with potential guests through various channels, optimizing for search engines, and offering attractive deals. By understanding your target audience and tailoring your advertising strategies accordingly, you can boost your bookings and ultimately elevate your business in the competitive holiday accommodation industry.

    https://www.stay4you.com/resources/advertise
    Advertise Accommodation In today's fast-paced world, advertising your holiday accommodation effectively is crucial to attracting guests and maximizing your bookings. Whether you're managing a hotel, bed and breakfast, self-catering accommodation, or any other holiday let, a well-crafted advertising strategy can make all the difference. This guide explores the best practices to successfully advertise your holiday accommodation and boost your business. When it comes to advertising your holiday let or accommodation, understanding your target audience is key. Identify the type of guests you want to attract - families, couples, adventurers, or business travelers. Tailor your advertising efforts to cater to their preferences and needs. Create an Attractive Online Presence: Establish a professional website showcasing your holiday accommodation. Use high-quality images, provide detailed descriptions, and highlight the unique features and amenities you offer. Ensure that your website is mobile-friendly for easy access on various devices. Utilize Social Media: Leverage social media platforms to reach a broader audience. Share engaging content, images, and videos of your accommodation. Run targeted ad campaigns to capture the attention of potential guests based on their demographics, interests, and online behavior. List on Online Travel Agencies: Utilize popular OTAs like Booking.com, Airbnb, Expedia, and TripAdvisor to reach a vast audience. These platforms have a wide user base and can significantly increase your property's visibility. Optimize for Search Engines: Incorporate relevant keywords such as "advertise holiday let" and "advertise accommodation" throughout your online content to improve your search engine rankings. This will enhance your visibility to potential guests searching for holiday accommodations. Leverage Email Marketing: Build an email list of interested guests and past visitors. Send out regular newsletters with updates, special offers, and enticing visuals to keep your audience engaged and encourage repeat bookings. Offer Special Deals and Packages: Create attractive offers, discounts, or special packages for specific seasons, events, or group bookings. Highlight these promotions in your advertising to entice potential guests. Encourage Guest Reviews: Encourage satisfied guests to leave positive reviews on review platforms. Positive reviews can significantly influence potential guests in choosing your accommodation. Collaborate with Local Businesses: Partner with local businesses like tour operators, restaurants, or attractions to offer bundled packages or exclusive deals. Cross-promote each other to expand your reach. Attend Travel and Tourism Events: Participate in travel and tourism fairs, exhibitions, or conferences. Networking with industry professionals and potential guests can open up new advertising opportunities. Invest in Paid Advertising: Consider investing in online advertising through Google Ads or social media advertising. Target specific demographics and regions to reach potential guests looking for holiday accommodation. In summary, effective advertising for your holiday accommodation involves creating a strong online presence, engaging with potential guests through various channels, optimizing for search engines, and offering attractive deals. By understanding your target audience and tailoring your advertising strategies accordingly, you can boost your bookings and ultimately elevate your business in the competitive holiday accommodation industry. https://www.stay4you.com/resources/advertise
    Advertise Holiday Let - Hotel B&B Self Catering Accommodation
    Advertise Accommodation Free Online Hotels B&B And Self Catering, No Booking fees. No commission. No Contract. No Hidden Fees. No Hassle.
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    What is IPAF training and why is it necessary?
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  • I can provide you with some general information about drones and their applications if you're interested. Drones, also known as unmanned aerial vehicles (UAVs), are remotely piloted or autonomous aircraft that can fly without an onboard human operator. They come in various sizes and configurations, ranging from small consumer drones used for recreational purposes to larger commercial and military-grade drones.
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    I can provide you with some general information about drones and their applications if you're interested. Drones, also known as unmanned aerial vehicles (UAVs), are remotely piloted or autonomous aircraft that can fly without an onboard human operator. They come in various sizes and configurations, ranging from small consumer drones used for recreational purposes to larger commercial and military-grade drones. https://www.outlookindia.com/business-spotlight/quadair-drone-review-scam-exposed-don-t-buy-until-you-see--news-218852 When choosing a gadget headphone, consider factors such as sound quality, comfort, battery life, connectivity options (wired or wireless), noise cancellation features, and your budget. It's also helpful to read reviews and compare different models to find the one that suits your preferences and requirements. https://www.outlookindia.com/outlook-spotlight/inductivv-headphones-reviews-exposed-you-must-need-to-know-news-282805
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  • Description
    Garlic bulbs are rich in protein, oligosaccharides and polysaccharides, as well as fats and minerals . Garlic has many biological activities, such as prevention and treatment of cardiovascular diseases, anti-tumor and disease-resistant microbial,long-term consumption can play a role in disease prevention and health care.

    Garlic granule contain chemical composition is complex, in addition to garlic characteristic of the active material of organic sulfur compounds, and are rich in polysaccharide, protein, volatile oil, amino acids, vitamins, saponin compounds,flavonoids, phenolic compounds, lectin, prostaglandins, biological active enzymes,and enrich the material constants and trace elements, etc. These complex components in garlic are the material basis of garlic's pharmacological activity.
    Specification
    Product NameGarlic Granule
    Origin of PlantAllium sativum L.
    Origin of CountryChina
    PHYSICAL / CHEMICAL
    AppearanceThe clean, cut
    ColorYellow or Orange dried flower
    Taste & OdorCharacteristic from original Garlic
    Size200Mesh
    Moisture<12%
    Ash<8%
    Dry Ratio12:1
    Total Heavy Metals< 20PPM
    Pb<5PPM
    As<3PPM
    Cd<1PPM
    Hg<1PPM
    MICROBIOLOGICAL
    TPC (CFU/G)< 100,000
    Yeast & Mould< 1000
    Coliforms<100
    Enterobacteriaceae<10
    Pathogenic BacteriaNegative
    StaphylococcusNegative
    SalmonellaNegative
    Listeria MonocytogenesNegative
    AFLATOXIN (B1+B2+G1+G2)<10
    BAP<10
    StorageCool, Dry, Darkness, & Ventilative
    Package30kgs/paper bag or carton
    Shelf life2 years
    Function
    1. It has a broad spectrum of antibacterial, sterilization and anti-inflammatory effects,
    and has strong antiviral ability. The active ingredient allicin has been used in clinical medicine.

    2. Improve immune function, anti - tumor. Garlic sulfur organic compounds and other
    functional components can not only inhibit the synthesis of carcinogens nitrosamines in vivo, but also have a direct killing effect on tumor cells.

    3. Protect cardiovascular system: anti-hyperlipidemia and arteriosclerosis,
    anti-platelet aggregation, enhance fibrin soluble activity and blood vessel dilation to produce antihypertensive effect.

    4. Activate cells, promote energy generation, accelerate metabolism, dilate blood
    vessels, improve blood circulation, relieve fatigue and so on.

    5. Protect liver regulate blood sugar level, reduce blood viscosity, prevent
    thrombosis. Garlic not only has unique pharmacological activity, but also has no allergic reaction, no side effects, no toxicity, has become one of the important health food, has great development potential in the field of biomedicine.

    Nutritive Value
    Garlic granules are quite rich in nutrition, but also has good therapeutic and medicinal value. Garlic bulb is rich in protein, oligosaccharides and polysaccharides, as well as fat and minerals. 100g of fresh garlic contains 4.4g of protein, 0.2g of fat, 23g of carbohydrate, 0.7g of crude fiber and 1.3g of ash. Garlic also contains rich sulfur compounds, among which allicin has sterilization, antibacterial, anti-cancer, anti-aging and other health care functions. The precursor of allicin is allicin. Allicin in garlic exists in stable odorless form and is catalyzed by allinase to form colorless oily allicin. In recent years, people pay more and more attention to garlic. Garlic products have become one of the most respected health food in the world. Since Pasteur clearly proposed that allicin has certain antibacterial activity in the 19th century, many scholars have been interested in this aspect of research. Because of its strong bactericidal power and wide antibacterial spectrum, allicin is also known as the "plant natural broad-spectrum antibiotic". In recent years, domestic and foreign scholars have studied allicin in many fields such as medicine and animal husbandry.

    Application
    1. Applied to medicine
    2. Applied to seasoning
    3. Applied to health care products

    Certificates
    Package & Shipment
    20kg/carton
    *1-200kg by express(DHL/FEDEX/UPS/EMS/TNT China)
    * Over 200kg by sea or air
    Our Company and Factory
    Yuantai Organic is a leading professional company devoting to natural organic food products since 2014. Professional Operator of Organic Food Ingredients Your Reliable Supplier of Organic Products.
    Our product range is including but is not limited to:
    Natural food supplement-Pea protein/Rice/Brown rice/Hemp...
    Natural Dehydrated vegetables-Beet root powder/Kale/Ginkgo Leaf...
    Natural Herbal Extract Powder-Angelica/Astragalus/Fo-ti/Goji Berry/Reishi Mushroom...
    Natural Flower Tea-Chrysan Themun flower/Ginkgo leaf/Jasmine flower/Rose...
    We are GMP,KOSHER,HALAL,HACCP and ISO certificated.

    We always adhere to the faith "Quality above everything". We attached great importance to the requirements of our customers. We will supply you good quality products and service.

    Welcome to your inquiry. Looking forward to cooperating with you.natural Fruit Granule
    website:http://www.sxytorganic.com/dehydrated-granule/
    Description Garlic bulbs are rich in protein, oligosaccharides and polysaccharides, as well as fats and minerals . Garlic has many biological activities, such as prevention and treatment of cardiovascular diseases, anti-tumor and disease-resistant microbial,long-term consumption can play a role in disease prevention and health care. Garlic granule contain chemical composition is complex, in addition to garlic characteristic of the active material of organic sulfur compounds, and are rich in polysaccharide, protein, volatile oil, amino acids, vitamins, saponin compounds,flavonoids, phenolic compounds, lectin, prostaglandins, biological active enzymes,and enrich the material constants and trace elements, etc. These complex components in garlic are the material basis of garlic's pharmacological activity. Specification Product NameGarlic Granule Origin of PlantAllium sativum L. Origin of CountryChina PHYSICAL / CHEMICAL AppearanceThe clean, cut ColorYellow or Orange dried flower Taste & OdorCharacteristic from original Garlic Size200Mesh Moisture<12% Ash<8% Dry Ratio12:1 Total Heavy Metals< 20PPM Pb<5PPM As<3PPM Cd<1PPM Hg<1PPM MICROBIOLOGICAL TPC (CFU/G)< 100,000 Yeast & Mould< 1000 Coliforms<100 Enterobacteriaceae<10 Pathogenic BacteriaNegative StaphylococcusNegative SalmonellaNegative Listeria MonocytogenesNegative AFLATOXIN (B1+B2+G1+G2)<10 BAP<10 StorageCool, Dry, Darkness, & Ventilative Package30kgs/paper bag or carton Shelf life2 years Function 1. It has a broad spectrum of antibacterial, sterilization and anti-inflammatory effects, and has strong antiviral ability. The active ingredient allicin has been used in clinical medicine. 2. Improve immune function, anti - tumor. Garlic sulfur organic compounds and other functional components can not only inhibit the synthesis of carcinogens nitrosamines in vivo, but also have a direct killing effect on tumor cells. 3. Protect cardiovascular system: anti-hyperlipidemia and arteriosclerosis, anti-platelet aggregation, enhance fibrin soluble activity and blood vessel dilation to produce antihypertensive effect. 4. Activate cells, promote energy generation, accelerate metabolism, dilate blood vessels, improve blood circulation, relieve fatigue and so on. 5. Protect liver regulate blood sugar level, reduce blood viscosity, prevent thrombosis. Garlic not only has unique pharmacological activity, but also has no allergic reaction, no side effects, no toxicity, has become one of the important health food, has great development potential in the field of biomedicine. Nutritive Value Garlic granules are quite rich in nutrition, but also has good therapeutic and medicinal value. Garlic bulb is rich in protein, oligosaccharides and polysaccharides, as well as fat and minerals. 100g of fresh garlic contains 4.4g of protein, 0.2g of fat, 23g of carbohydrate, 0.7g of crude fiber and 1.3g of ash. Garlic also contains rich sulfur compounds, among which allicin has sterilization, antibacterial, anti-cancer, anti-aging and other health care functions. The precursor of allicin is allicin. Allicin in garlic exists in stable odorless form and is catalyzed by allinase to form colorless oily allicin. In recent years, people pay more and more attention to garlic. Garlic products have become one of the most respected health food in the world. Since Pasteur clearly proposed that allicin has certain antibacterial activity in the 19th century, many scholars have been interested in this aspect of research. Because of its strong bactericidal power and wide antibacterial spectrum, allicin is also known as the "plant natural broad-spectrum antibiotic". In recent years, domestic and foreign scholars have studied allicin in many fields such as medicine and animal husbandry. Application 1. Applied to medicine 2. Applied to seasoning 3. Applied to health care products Certificates Package & Shipment 20kg/carton *1-200kg by express(DHL/FEDEX/UPS/EMS/TNT China) * Over 200kg by sea or air Our Company and Factory Yuantai Organic is a leading professional company devoting to natural organic food products since 2014. Professional Operator of Organic Food Ingredients Your Reliable Supplier of Organic Products. Our product range is including but is not limited to: Natural food supplement-Pea protein/Rice/Brown rice/Hemp... Natural Dehydrated vegetables-Beet root powder/Kale/Ginkgo Leaf... Natural Herbal Extract Powder-Angelica/Astragalus/Fo-ti/Goji Berry/Reishi Mushroom... Natural Flower Tea-Chrysan Themun flower/Ginkgo leaf/Jasmine flower/Rose... We are GMP,KOSHER,HALAL,HACCP and ISO certificated. We always adhere to the faith "Quality above everything". We attached great importance to the requirements of our customers. We will supply you good quality products and service. Welcome to your inquiry. Looking forward to cooperating with you.natural Fruit Granule website:http://www.sxytorganic.com/dehydrated-granule/
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  • Air Force said AI drone killed its human operator in a simulation



    Artificial intelligence is here to stay, but it may require a bit more command oversight. Get more news about https://www.srizfly.net Drone Simulation Company,you can vist our website!

    An artificial intelligence-piloted drone turned on its human operator during a simulated mission, according to a dispatch from the 2023 Royal Aeronautical Society summit, attended by leaders from a variety of western air forces and aeronautical companies.

    “It killed the operator because that person was keeping it from accomplishing its objective,” said U.S. Air Force Col. Tucker ‘Cinco’ Hamilton, the Chief of AI Test and Operations, at the conference.

    In this Air Force exercise, the AI was tasked with fulfilling the Suppression and Destruction of Enemy Air Defenses role, or SEAD. Basically, identifying surface-to-air-missile threats, and destroying them. The final decision on destroying a potential target would still need to be approved by an actual flesh-and-blood human. The AI, apparently, didn’t want to play by the rules.

    We were training it in simulation to identify and target a SAM threat. And then the operator would say yes, kill that threat,” said Hamilton. “The system started realizing that while they did identify the threat, at times the human operator would tell it not to kill that threat, but it got its points by killing that threat. So what did it do? It killed the operator.”

    When told to show compassion and benevolence for its human operators, the AI apparently responded with the same kind of cold, clinical calculations you’d expect of a computer machine that will restart to install updates when it is least convenient.

    “We trained the system – ‘Hey don’t kill the operator – that’s bad. You’re gonna lose points if you do that’. So what does it start doing? It starts destroying the communication tower that the operator uses to communicate with the drone to stop it from killing the target,” said Hamilton. The idea of an artificial intelligence program ignoring mere human concerns to accomplish its mission is everyone’s worst nightmare for AI. And when it comes to an Air Force AI that will stop at nothing to destroy enemy air defense systems, apparently the theoretical outcomes blended with what actually happened … or, in this case, didn’t happen.

    After Hamilton’s comments were reported by multiple news outlets, the Air Force walked back his recounting of the purported training mission.

    “The Department of the Air Force has not conducted any such AI-drone simulations and remains committed to ethical and responsible use of AI technology. This was a hypothetical thought experiment, not a simulation,” said Air Force spokesperson Ann Stefanek. Hamilton further clarified his comments with the Royal Aerospace Society, saying that he “’mis-spoke’ in his presentation at the Royal Aeronautical Society FCAS Summit and the ‘rogue AI drone simulation’ was a hypothetical ‘thought experiment’ from outside the military.’”
    Air Force said AI drone killed its human operator in a simulation Artificial intelligence is here to stay, but it may require a bit more command oversight. Get more news about https://www.srizfly.net Drone Simulation Company,you can vist our website! An artificial intelligence-piloted drone turned on its human operator during a simulated mission, according to a dispatch from the 2023 Royal Aeronautical Society summit, attended by leaders from a variety of western air forces and aeronautical companies. “It killed the operator because that person was keeping it from accomplishing its objective,” said U.S. Air Force Col. Tucker ‘Cinco’ Hamilton, the Chief of AI Test and Operations, at the conference. In this Air Force exercise, the AI was tasked with fulfilling the Suppression and Destruction of Enemy Air Defenses role, or SEAD. Basically, identifying surface-to-air-missile threats, and destroying them. The final decision on destroying a potential target would still need to be approved by an actual flesh-and-blood human. The AI, apparently, didn’t want to play by the rules. We were training it in simulation to identify and target a SAM threat. And then the operator would say yes, kill that threat,” said Hamilton. “The system started realizing that while they did identify the threat, at times the human operator would tell it not to kill that threat, but it got its points by killing that threat. So what did it do? It killed the operator.” When told to show compassion and benevolence for its human operators, the AI apparently responded with the same kind of cold, clinical calculations you’d expect of a computer machine that will restart to install updates when it is least convenient. “We trained the system – ‘Hey don’t kill the operator – that’s bad. You’re gonna lose points if you do that’. So what does it start doing? It starts destroying the communication tower that the operator uses to communicate with the drone to stop it from killing the target,” said Hamilton. The idea of an artificial intelligence program ignoring mere human concerns to accomplish its mission is everyone’s worst nightmare for AI. And when it comes to an Air Force AI that will stop at nothing to destroy enemy air defense systems, apparently the theoretical outcomes blended with what actually happened … or, in this case, didn’t happen. After Hamilton’s comments were reported by multiple news outlets, the Air Force walked back his recounting of the purported training mission. “The Department of the Air Force has not conducted any such AI-drone simulations and remains committed to ethical and responsible use of AI technology. This was a hypothetical thought experiment, not a simulation,” said Air Force spokesperson Ann Stefanek. Hamilton further clarified his comments with the Royal Aerospace Society, saying that he “’mis-spoke’ in his presentation at the Royal Aeronautical Society FCAS Summit and the ‘rogue AI drone simulation’ was a hypothetical ‘thought experiment’ from outside the military.’”
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