The National Retail Conference and Expo (NRCE) - the flagship program of the Philippine Retailers Association (PRA) - has been the go-to event for the country's top retailers, shopping centers developers and suppliers to uncover valuable trends, developments and innovations in the retail arena for the past 29 years. And as the hardworking organization behind the country’s BIGGEST retail industry event, the Philippine Retailers Association (PRA) is ever-committed to bringing this year's NRCE two notches higher as we enter the new era of retail.