Certification represents a shift from regulatory approaches to market incentives to promote sustainable forest management. By promoting the positive attributes of forest products from sustainably managed forests, certification focuses on the demand side of environmental conservation."[171] Rainforest Rescue argues that the standards of organizations like FSC are too closely connected to timber industry interests and therefore do not guarantee environmentally and socially responsible forest management. In reality, monitoring systems are inadequate and various cases of fraud have been documented worldwide.[172]