Today nearly all forms of communication lead back to the internet, and for authors, it means their websites anchor book promotion activities. Even if you pitch the media for coverage using snail mail, the people who read your letter and press release will eventually go online to check a website. Therefore, your author's site must be well developed (not overdone). It needs to provide information...

Non-fiction books in the self-help, business, travel, and cooking genres are among the most media-friendly, as anyone with expertise in book marketing services can tell you. Their newsworthiness is never in doubt, and their authors are frequently sought-after interview guests. The real-life information in non-fiction books is excellent as topics for TV shows, podcasts, and inclusion in web and...

If you're a self-published author shopping around for book marketing services, you can find various options for hiring a publicist. They range from advisory to hands-on and what's best for you depends on your book and your budget. If you're a first-time author planning to promote your book DIY, it's wise to at least go for a consulting arrangement. Unless you're a trained PR professional of a...

Once you're planned your book publicity and marketing campaign, it's natural to hope it sparks sales. But if you're a self-published author, are you making it easy for people to buy your book? A surprising number of otherwise well-organized writers overlook fundamental ways to maximize the sales of their books. The most important consideration is your website. Are there visible and...