Let's say you're active in the popular social media trifecta of Twitter, LinkedIn and Facebook. And let us say you write one message and through the magic of technology, have it instantly posted on each site. Efficient, yes? Hold on. Let's look at it from your prospect's perspective. Your prospect is probably active on the same sites. First, he reads your post on LinkedIn. Then he might read it on Facebook. By the time he gets a tweet with the very same message, you are starting to wear out your welcome. Repeat this process a few more times and you risk being tuned out, de-friended or worse. (Is there anything worse than being de-friended?!)

Here are Three ways to avoid making this mistake. It may require a little more work on your part, but it will pay off in the long run.

Personalize your message wherever possible. How many generic "I'd like to add you to my professional network," invites do you receive? Does it make you feel warm and special? I doubt it. Especially if you don't recognize the name of the person who sent it or have any idea how they know you. And you're supposed to let them into your inner circle? If you do take the time to click on their profile and their name or face still doesn't ring any bells, what are the odds that you will accept their invitation? Even if you think that the person you're attempting to connect with knows you, write a one or two-sentence note instead of an automated response.

Show acknowledgment or appreciation when someone makes an effort to connect with you. This practice is especially important on Twitter. Unless you're Brad Pitt or Angelina Jolie if someone deems you worthy of following, take the time to type at least the following five words: "Thanks for following me, Chuck." Yes, that's three seconds out of your life you'll never get back, but it will set you apart from the scores of people who are apparently so used to being followed that they can't be bothered to respond.

https://dyl.com/blog/proven-statistics-sales-automation-effectiveness