The goal of individuals and organizations is to make more money and always increase income. For this purpose, some of you may seek employment, while others may start marketing for Lead Generation and sales via a website. But what if we, as Levitadz, tell you that you can make more money anytime and anywhere, even while sleeping? You won’t believe us, right? However, that's the concept behind affiliate marketing. If you are also wondering, what affiliate marketing is, continue reading, as in this blog, we will give you helpful insights about this part of marketing.

An overview of affiliate marketing

If we put it, affiliate marketing is the process through which an affiliate earns a commission for marketing another person’s product. So how does it work? Here’s a summary.

●        The affiliate searches for a desirable product (preferably the one which that person enjoys).

●        The person will promote that product.

●        Based on the sales, the affiliate marketers earn commissions on each one.

●        One can track the sales via affiliate links from one website to another.

Types of affiliate marketing

You must be wondering, if it’s that simple, then why the types? Let us, as an Online Marketing Agency, give you a scenario.

In a typical situation, it’s unclear whether the affiliate has used the promoted product. Sometimes it may not matter to you. However, if you, for instance, want to buy a skincare product or avail of diet services, the affiliate must try and test the product. Otherwise, you won’t trust that person. Based on this concept, affiliate marketing is broadly categorized into three types.

Unattached: The marketer does not commit to promoting the product or service. Such marketers also don’t have any expertise or authority in the product's niche nor make any claims about its use.

●        Usually, an unattached marketer will run PPC ad campaigns (probably Campaign Optimization, too) using an affiliate link in hopes that users will click it and purchase at free will.   

Related: Related affiliate marketing falls between unattached and involved, it’s for you if you don’t use the product or service but are attached to the target market. However, you need to influence the niche, and an established following to offer some authority. 

Involved: Lastly, we have involved affiliates. These are closely tied to the product or service being promoted. It means that if you are an involved marketer, you have tried the product and trust it will give a good experience. Thus you have the right to make claims about its use.

Common affiliate marketing channels

We will brief you on some common affiliate marketing channels as an Internet Marketing Company.

●        Social media influencers.

●        Bloggers.

●        Paid search-focused microsites.

●        Email lists.

●        Big media websites.

This concludes our blog on affiliate marketing. We, as Levitadz, hope you found some valuable information and can use it to some extent. Thank you for reading.