The word "rolling the dice" unintentionally lures your mind towards the thought of gambling.

That all-in moment, when you push most of one's 'pile of chips' out onto the table, and wait to start to see the numbers on the dice when they land, to learn whether you're a success or perhaps a big loser?

Ironically, 'gambling' appears to be the biggest concern with companies before embarking on a social media campaign, "What if I lose?" Most companies don't know or are generally uncertain what the full outcome will undoubtedly be if they invest in Social media. The question should actually be, "Are you losing by not getting involved in Social media marketing?"

Social media marketing Poker

Social media marketing is a marketing strategy of chance weighted to those people who have an improved strategy and the likelihood of an effective campaign are influenced by the foresight and guidance you have leading your way.

What's the Gamble?

Not purchasing Social media marketing, whenever your competitors are jumping in.

Social media marketing is much like a busy street, sure accidents can happen while you are driving, but standing is still not the safer option. We take risks in our lives daily, some we analyze, weighing our options, others we only do by simply believing that people are making the right decision, and mostly we dictate what can happen predicated on assumptions, experience or pure human instinct. So what's the purpose? The purpose is that at the end of your day you've just surely got to suck in your gut and strut, take advantage of that which you have now and do it now; if you don't take the gamble, it may well set you back heavily in the future.

It's not at all times about money

Leading consumer brand Proctor & Gamble (P&G) successfully used this approach to market female hygiene products using their "Being Girl" campaign.

Instead of attempting to use to social networking to directly sell female hygiene products, with beinggirl.com P&G created a vibrant and engaged community and lead discussions around how it feels to go through adolescence and turn into a young woman.

The city included blog posts, expert forums, an interactive Facebook page and a video series called Talk It Out. This is a really risky campaign to undertake and one that may have gone wrong, but, the strategy and execution were right and the investment paid off.

The list continues and on. Social media marketing almost passes itself off as a "Pay It Forward" system. Where through fan engagement and loyalty, you are able to go on to construct a powerful relationship along with your target market and mold your social networking strategy in to the calculated success story most of us desire.

Digital by Design, is preparing to load your social networking odds and guide you, detailed, enabling you to realize that purchasing your businesses success isn't actually a chance, but  Tau  rather a highly strategic business move that will pay off in the long-run.