Canada Goose products are fashionable, point blank. Any item that sets the industry standard deserves to be recognized as such. But well off college students wearing these jackets on 50 degree days indicate their status as a fad among this demographic.

Canada Goose, meanwhile, has long championed Polar Bears Canada Goose Jacket International. In 2007, they launched the capsule "PBI Collection" which donated 50 from the sale of every jacket to the non - profit organization. And with their new Spring PBI line, they've added lightweight rainwear, windwear and down pieces, including Upton's statement - making "PBI Blue" Photojournalist and Seaboard jackets.

As far as the comparison to the Goose, this is a step further with the hood. The Goose, you can remove only the fur, not the entire hood itself. It may be a pro to some or a con to others.

Hoping to expand the American market too, Canada Goose gave out their parkas in movie sets and film festivals. As some American consumers began to discover the brand's parkas in the high - end department stores in Europe and spotted them on Hollywood stars, Canada Goose increased its brand awareness significantly in the US in the early 2010s. However, it wasn't until the parka's appearance on the cover of the "Sports Illustrated Swimsuit Issue" in 2013 that the brand's popularity exploded.

Analogue is in again, and getting behind your camera will remind you to look at something every day in an unexpected way. All of a sudden a street's composition seems interesting, a skyline surreal. Smartphones never quite do a scene justice.