Banner ads never became unpopular, and it is now time to make your digital advertising strategies more effective. Banner ads have been a part of WWW (World Wide Web) since its inception. With the passage of time, its popularity with the users tended to go up and down. Sometimes, they have been identified as resource-consuming and pesky. Users these days view them as data and something they feel great about clicking on. Knowing when to use animated banner ads or static banner ads is indispensable to your display advertising portfolio. 

Animated and static banner ads can be called the two sides of a single coin, and they have their pros and cons. Static ads are easier to create and are implementable. A static banner design is excellent for general call to action. Animated banner ads may vary from one person to another depending on their behavior. But, they are more engaging and lead to enhanced clickthrough rate. Choosing between animated and static banner design ads on a case by case makes sure your advertising campaign becomes successful.

Static Banner Ads

Static banner ads can be called the ads that contain no changing elements. These elements don't mean animated graphics. Rather, it means components of ads vary depending on the context in which they are created and the person seeing them. A static banner ad may contain fixed graphics, text, and call to action. These ads are advantageous for making great impressions on customers. While creating static banner ads, make sure to think about reaching a wider audience with a single ad.

Animated Banner Ads

Comparing animated and static banners ads, a vast range of display advertisements are regarded as animated. Generally, animated banner ads are suitable to the person viewing them. Using cookies, you may create a banner ad with elements based on specific interests of the end users. The same ad may display several prices or products to separate users depending on the data gleaned from tracking their online activities. 

Animated banner ads also refer to ads with interactive elements. These elements include surveys and the possibility of browsing products and clicking on the most attractive ones. These banner ads are hard to implement compared to static banner ads. But, tailoring of animated ads offers a great ROI through greater conversion rate and click through, when comparing animated banner ads and static banner ads.

Static or Animated Banner Ads?

Now you should be able to know what an effective banner design is and what it can do for your online presence. The question still is which type of banner ad to go for, static or animated? Here are a few factors it depends on:

●     The message you have to give

●     Your ad campaign goals

●     Your budget

 Animated banner ads don’t get the CTA as quickly as the static banner ads. Hence, if you have a short and simple message to deliver, go for a static banner ad since it is better suited to your display advertising campaign.