Livestreaming is on the rise and major social media platforms YouTube and Facebook are having a showdown to secure the spot as the dominant player. Last year, Facebook’s introduction of Facebook Live and its push to advertise the platform with influencers and media channels has bolstered its livestreaming capacity and popularity with users immensely. Conversely, YouTube Live, launched in 2011, is a seasoned video sharing veteran, looking to modify is live feature for a modern audience.To get more news about moonlive, you can visit official website.
Currently, both platforms are battling it out, adding new features to attract users to watch and content creators to publish livestreaming broadcasts. We discuss the advantages and disadvantages of each.
While YouTube and Facebook are the biggest social platforms available on the internet, each boasting over 1 billion users, both are used for unique purposes by its users. YouTube originated as platform used by individuals to share, watch, and discover original video, while providing a forum for people to connect publicly. As an extension, YouTube also became a video content distribution platform that allowed original content creators to develop into social media influencers.
Facebook, on the other hand, is used mainly leveraged by users as a social networking platform, where users would be able to share thoughts and content with friends. However, with recent growth and new video and livestreaming features, Facebook has become a publishing destination for online social media influencers as well.
The livestreaming craze feeds into the advantages of both platforms: video sharing and social networking. Livestreamers are looking for the opportunity to instantaneously share moments and thoughts to their online peers. So, even though YouTube may have the advantage in livestreaming as the predominant video publishing platform, Facebook’s social networking features may be enough to overcome that precedence.