Everything is online these days, and we shop for almost everything from our phones and computers now. Traditional ways of doing things are a thing of the past now. Marketing is targeting an audience for the product you want to sell.
Digital marketing is just like that, except that it uses other mediums. Just like you target an audience through tv ads or newspaper ads, you can target an audience through the medium of the internet. It is more efficient, reaches a broader number of people, and costs much less than traditional advertising methods.
This targeted advertising method is projected towards a very focused audience, and the resources are used very frugally. Why target a range of people that have no interest in your product? That would be a waste of resources, time, and money, wouldn't you agree. Why show an ad to a person looking for shoes, for example, about cheesecake or fresh fruits. Unlike other mediums, we can choose who we target on the internet.
Some tools can help us find out what people are interested in or are looking for by studying their search queries. By doing that, we can narrow our projection exposure and can limit our costs and conserve our efforts to manage the ad campaign more efficiently with precision. That is what digital marketing companies do.
SEO stands for search engine optimisation. There are systems within the system, and we all have to follow the game's rules if we want to stay ahead. When dealing with online sales or traffic, we must be cautious of big players like Google, Apple and Microsoft. They were the ones who initially set the rules of the game. Nobody can control the internet, but the basic rules of internet traffic protocols have been in place for quite some time now. They get updated but cannot be replaced or changed overnight. Without getting into these details, we all have to agree about Google's position as one of the most prominent players.
The most popular browser today is Google Chrome, and the most widely used search engine in the market is Google; there is no going around it. You have to deal with that. If you want to get good healthy traffic to your website to promote your business online, you would want to get ranked high up in google search consistently, and this is what SEO service providers do they analyse the traffic going through your site and find ways and means to get you ranked high in the organic search page.
When we search on Google, we do not go to the second or the third page. Most of us click whatever is on the first page itself, so if your business is not there, you lose a large part of your clientele and would have to go somewhere else to make up for it, which most probably you would have to pay for. That is the job of SEO service providers, more or less.