SEO or search engine optimization will help your content rank better in google or other search engines. But there are a lot of ranking factors involved and these keep changing. Thus, you will need to update your content according to the recent trends in SEO. In this article, we will share with you some of the SEO tips that you can try on your website to improve your SEO ranking.

Remove Bold Tags

Some people use bolding keywords in their website or blog content. Bolding keywords mean using the bold tag to highlight the keywords. But this is ineffective and can result in lowering your web page's SEO ranking. Thus, stop adding bold tags to primary keywords or any words in the content as it lowers the ranking and looks ridiculous to the visitors. If your website content still uses bold tags in some of the keywords, drop them and check how the website ranks after the dropping.

Strip Dates from URLs

If there are dates in the URLs of your blog content, after a time the blog will be outdated, even if the content is still valid. So, not adding or removing the dates from the URLs will give you a constant stream of click-throughs over the years and this will help you rank better in the SERPs. You can also try to remove dates from already posted content, this will be difficult, and you need to be careful to avoid causing mass 404 errors.

Optimise for Dwell Time

The dwell time refers to the amount of time a visitor spends on a page before returning to a search engine. You can increase your dwell time by being able to answer the visitor's search queries and thus the goal is to match the search intent. 

Dwell time can be used to your advantage to rank better in SEO, by posting long-form content which will keep the visitors on your webpage for a little longer. Thus improving content quality, by upgrading the stats, enhancing readability, adding new sections, upgrading visuals, inserting a table of contents and using videos will help you improve your website’s dwell time and thereby the SEO ranking. It would be more effective if you reach out to an SEO expert.

Prune Your Site

Remove the stuff or content that does not enhance the quality of your website. It will improve your site’s rank drastically as the average page just increased when you removed the low-quality pages. You can find your worst-performing pages by running a content audit. Removing the content entirely might lead to unintended consequences and broken links. So, start by just adding a noindex tag on these low-quality pages. 

Improve Site Loading Time

Slow page loading will result in less traffic, more bounces and fewer conversions. You can improve the site loading time by compressing images and videos used on the website. You can lessen the site loading time by lessening the initial load that you will send when someone clicks on your website using a search engine.