ISO 9001 is a standard developed by the International Organization for Standardization (ISO) that provides a framework for a quality management system (QMS) for organizations in any industry. ISO 9001 certification is a voluntary certification process that allows an organization to demonstrate that it has implemented an effective QMS that meets the requirements of the standard. There are several reasons why a company might pursue ISO 9001 certification:

Improved credibility and reputation: ISO 9001 certification is recognized globally as a symbol of an organization's commitment to quality management. By achieving certification, a company can improve its credibility and reputation with customers, suppliers, and other stakeholders.

Increased efficiency and productivity: Implementing an effective QMS based on the ISO 9001 standard can help a company to streamline its processes, reduce waste, and improve efficiency. This can lead to increased productivity, reduced costs, and improved customer satisfaction.

Better customer satisfaction: ISO 9001 requires organizations to focus on meeting customer needs and expectations. By implementing a QMS that is designed to meet the requirements of ISO 9001, a company can improve its ability to consistently deliver high-quality products and services that meet customer needs.

Improved risk management: ISO 9001 requires organizations to identify and manage risks that could impact the quality of their products or services. By implementing a QMS that addresses risk management, a company can reduce the likelihood of quality issues and improve its ability to respond to any issues that do arise.

Access to new markets: ISO 9001 certification is often a requirement for doing business with certain customers or in certain industries. Achieving certification can open up new business opportunities and help a company to compete more effectively in the global marketplace.

Overall, pursuing ISO 9001 certification can help a company to improve its operations, enhance its reputation, and meet the needs and expectations of its customers and other stakeholders.